Many people that are inexperienced waste so much time researching their competition, that they forget they’re in business to make sales for themselves.
I have learned over the years that there’s enough business for everyone. You should focus on finding customers that want to buy from you, and while you’re looking for new business, remember to retain the customers you already have.
It amazes me how large companies and even some small ones advertise and do anything they can to bring in business yet give no service when the business shows up. Department stores are good examples, I don’t know how many times I’ve left wanting to buy something but not being able to find somebody that would help me.
There are many ways to reach a goal, you have to find out what’s comfortable for you and run with it. Forget about everyone else. If you work hard and please your customers with good products and good service you’ll always get your share of business.