Your perspective is one of the most important things to making you a winner as an entrepreneur. As the leader you set the tone. You have to keep the organization moving forward confidently.
Always communicate with confidence despite the challenges. When things are screwed up talk to yourself but not out loud, never talk catastrophe, no matter how you feel. Avoid cockiness, it is essential that you are confident, but people have to like you. You don’t want customers and employees thinking to themselves “do I want to work with this person”.
Your perspective changes everything. It determines what we see, how we see it, how we solve it and whether we succeed or fail.
When you’re starting out in business, the most important thing is getting customers. Without sales there can’t be a business.
As time goes on, it’s always important to get new customers, but there’s something even more important, in my opinion. Keep the customers you have.
It has always amazed me how many times I’ve seen companies spend a fortune on advertising to bring in new business, but when you get there to buy something, there’s no one to help you. So they constantly bring in new customers, and at the same time, they lose their old customers with their lack of customer service.
In order for a business to grow properly, you always need new business, but you also have to retain the customers you already have.