When you’re starting out in business, the most important thing is getting customers. Without sales there can’t be a business.
As time goes on, it’s always important to get new customers, but there’s something even more important, in my opinion. Keep the customers you have.
It has always amazed me how many times I’ve seen companies spend a fortune on advertising to bring in new business, but when you get there to buy something, there’s no one to help you. So they constantly bring in new customers, and at the same time, they lose their old customers with their lack of customer service.
In order for a business to grow properly, you always need new business, but you also have to retain the customers you already have.