Your employees, vendors, customers and investors all have different interests and it’s not uncommon for all of these interests to be in conflict. So what do you do when everyone wants something different from you?
Set this simple standard for decision making and make it clear. The only criteria for making decisions is what is in the best interest of the business.
This is how successful business people can make fast, decisive decisions under pressure. By establishing this principle you set the standard for decision making that everyone understands.